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Guide27 July 20263 min read

Havanna Alfajores: Argentina's Most Famous Alfajor

The orange box from Mar del Plata: how Havanna became the name every Argentine says first.

By Daniel MellicovskyBaker and owner, Melly's Cookiebar

Close-up of handmade alfajores de maicena filled with dulce de leche and rolled in coconut

Ask an Argentine to name an alfajor brand and they will say Havanna. It started in 1948 as a cafe in Mar del Plata, the seaside city where families spend their summers, and its alfajores became the souvenir everyone carried home. Today you find the orange Havanna box in every airport in the country.

Why it became a classic

Havanna built its name on one thing above all: a thick, slow-cooked dulce de leche. The cookies are generous, the chocolate coating snaps, and the filling tastes of real milk caramel rather than sugar. For a lot of people abroad, that flavour is the taste of home.

That flavour, at home

We do not sell Havanna alfajores, but we do stock the same Havanna dulce de leche they are famous for, so you can bake the flavour yourself. Spread it between cookies from our alfajores recipe, or fold it into a cake.

Prefer them ready made? Our own alfajores are handmade fresh in Amsterdam and shipped across Europe, the UK and the US. See more in our guide to alfajores.

Taste it warm in Amsterdam

Order fresh stroopwafels to your door, or learn to make your own at a Melly's workshop in the heart of the city.

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